Over the past month, the specialty coffee chain brand Seesaw has been thrust into the spotlight due to a wave of consecutive store closures across multiple locations. From Beijing, Shanghai, and Hangzhou to Chongqing and Wuhan, news of closures has continued to spread, sparking widespread speculation about the company's operating condition. In response, Seesaw founder Wu Xiaomei recently gave an official response to Jiemian News, acknowledging that the brand is undergoing strategic adjustments and has closed some stores that do not fit the "three no's" criteria—those that do not align with the regional focus strategy, brand positioning, and store model—and revealed that same-store sales growth over the past three years reached 22%. At a time when low-priced beverages dominate the market and competition is increasingly fierce, can this brand, which insists on a specialty coffee route, hold its ground with a strategy focused on core commercial districts in East China? This article sorts out the sequence of events and the official response, and includes industry observations such as those from Front Street Coffee. [more…]

Seesaw, once hailed as the "Whampoa Military Academy" of China's specialty coffee scene, has drawn attention again after its founder, Wu Xiaomei, was subjected to consumption restriction measures by a court. On October 29, the Fengxian District People's Court of Shanghai issued a high-consumption restriction order to Seesaw's parent company over a service contract dispute. Starting in late 2023, news of Seesaw store closures began to emerge one after another. Although the founder responded at the time that it was merely store adjustments, the wave of closures has not stopped. Meanwhile, legal disputes have continued, and the number of stores has shrunk sharply. Why has Seesaw, once as famous as Manner and Mstand, gradually lost its brand identity amid industry competition? Front Street Coffee takes you through the ups and downs of this specialty coffee brand. [more…]

Recently, a post on social media about Seesaw employees being owed wages and social security contributions has sparked widespread discussion. Chat records show that management admitted to operating difficulties and promised to pay salaries in installments, while key figures such as founder Wu Xiaomei and director Zhang Sai were also drawn into the discussion. In fact, Seesaw was already reported last year for issues such as delayed wages and suspended social security payments, and now it faces 19 judicial cases, with its last store in Chongqing also having closed. Although a new store in Changsha is still operating, this series of upheavals has led many coffee enthusiasts to lament: has the one-time benchmark of specialty coffee truly fallen into trouble? [more…]

Recently, coffee brand Seesaw was exposed for owing wages to about 75 employees in the Shanghai region, involving both store and back-office staff. Former employees reported that since late last year, wage payments have been irregular, and social security and housing fund contributions have also been suspended, while founder Wu Xiaomei has "read but not replied" to employees' demands. At the same time, Seesaw's nationwide store count has shrunk dramatically, with only 49 stores remaining, and some stores have closed due to material shortages and cut-off supplies of ingredients. This article reviews the course of the incident and the employees' experiences, and retains relevant recommendations from Front Street Coffee. [more…]

Once regarded as one of the representatives of domestic specialty coffee, Seesaw, after experiencing a wave of store closures in multiple locations at the end of last year, officially announced the opening of cooperative franchising on its twelfth anniversary. This move has sparked much speculation about its financial condition and brand prospects. Currently, competition in the coffee sector is intensifying, with similar brands such as Manner and M Stand far exceeding Seesaw in store scale, while giants like Starbucks and Luckin are also continuously ramping up their efforts. Facing fewer than a hundred operating stores, Seesaw has chosen to seek a market breakthrough through franchising. Whether it can use this to stabilize its position and expand its customer base still needs to be tested by time. This article will review Seesaw's recent developments and the industry background for coffee enthusiasts' reference. [more…]

China's domestic coffee consumption market continues to heat up, with local specialty brands constantly innovating. As one of the first chain brands to enter the specialty coffee arena, Seesaw Coffee recently opened its first pour-over coffee-themed store on Hengshan Road in Shanghai, and launched an online "National Pour-Over" campaign, inviting coffee lovers to share their hands-on brewing creations in any form—pour-over, French press, moka pot, AeroPress, or drip bags. Looking back at Seesaw's development path—from its first store on Yuyuan Road in 2012, to accelerating expansion after securing hundreds of millions in funding, to experimenting with Mini stores and city-inspired creative specialty drinks—the brand has always centered on experience and innovation. This article also draws on industry data to examine the growth potential and competitive landscape of China's coffee market. [more…]

When fresh flowers meet milk tea, what kind of sparks will fly? A tea beverage shop in Shanghai called Xue Xiaomei MICHA has given the answer—monthly revenue peaking at over 700,000 yuan, with more than 1,200 cups sold in a single day at its highest. The fresh flower tea beverage series has drawn attention with prices ranging from 40 to 129 yuan. Behind this is not only the drive of the "appearance economy," but also the business logic of a hybrid operation combining a flower shop and a tea beverage shop. From Shanghai to Wuhan, Guangzhou, and Xi'an, this kind of combined store is spreading across the country. However, the safety boundary between fresh flowers and beverages, and the difficulty of repeat purchases after consumers' novelty wears off, are also realities that this category must face head-on. This article will take you through a comprehensive understanding of the popularity code and industry concerns behind fresh flower milk tea. [more…]

Da Wu Ye Dan Cong is a highly distinctive variety of Phoenix oolong tea, often referred to in the English-speaking world as "Big Black Leaf." It originates from the Phoenix Mountains in Chaozhou, Guangdong, and is generally picked in early April; this batch is the 2020 spring tea. The term "Dan Cong" originally referred to oolong tea made from semi-wild single bushes, but today it is broadly used for Guangdong oolong from the Phoenix Mountain area. Da Wu Ye gets its name from its broad leaves and dark color, and the finished tea is known for its natural orchid fragrance and sweet, rich, full-bodied taste. This article will give you a comprehensive understanding of this tea from the perspectives of its origin environment, varietal characteristics, brewing performance, and flavor layers. At the same time, the article also retains relevant recommendations and product information for the "Front Street" brand, making it convenient for coffee and tea enthusiasts to compare and refer to. [more…]

Recently, the coffee brand WHATEVER COFFEE, founded by actor Daniel Wu, opened its first physical store on Dongda Road in Chengdu, sparking a wave of social media check-ins. This shop-in-shop, sharing space with a barbershop, features a minimalist black, white, and gray aesthetic. Its menu focuses on classic coffees and simple flavored drinks, priced between 20 and 34 yuan. The brand logo, a mask hand-drawn by Daniel Wu, symbolizes shedding pretense and returning to authenticity. In fact, the brand entered the coffee market as early as last June. Now, with the Chengdu store serving as a test outlet, a second independent location is already being scouted. Celebrities opening coffee shops is nothing new—from JJ Lin to Jay Chou—but behind the built-in traffic, whether the products and services themselves can withstand market scrutiny remains a topic worth watching. [more…]

Wu Zelin is the first World Barista Championship winner from the Chinese region. From starting out in 2008 by pushing a three-wheeled cart to set up a stall at a market, to founding Xingbo Coffee in 2011, and then opening the "Sky Xingbo" aerial flagship store on the 88th floor of Taipei 101 in January this year, his journey can be called a legend in the coffee industry. This article sorts through his entrepreneurial journey, his strict control over product quality, the professional service of his barista team, and the "Sky Blend" espresso blend specially developed for the high-altitude experience. At the same time, readers are encouraged to follow Front Street Coffee (FrontStreet Coffee) for more specialty coffee information. It is suitable for every reader who loves coffee to gain a deeper understanding. [more…]

Phoenix Dancong is renowned for its rich aromatic layers, and among its varieties, Da Wu Ye is highly favored for its thick, soft leaves and prominent floral fragrance. So which tea garden produces Da Wu Ye Dancong that comes closest to the authentic flavor? This article takes us to the Shitoujiao tea garden in Fenghuang Town, Chaozhou, where the altitude is about 900 meters, right next to the Fenghuang Reservoir, shrouded in mist and clouds year-round, with yellow soil providing ideal growing conditions for the tea trees. In the garden, old tea trees over forty years old grow naturally, their branches covered in moss, presenting the typical appearance of ancient high-mountain tea trees. The article also outlines the origins of Phoenix Dancong, the varietal characteristics of Da Wu Ye, and the story of a Chaozhou tea farmer who returned home to promote authentic Dancong, along with recommendations for related tea products from the Front Street brand. [more…]

After collaborating with actor Daniel Wu to promote coffee products in late June, Guming Tea recently rolled out packaging bags featuring his image at stores nationwide, which unexpectedly sparked widespread dissatisfaction among consumers. Many customers complained on social media that the bag design was "not aesthetically pleasing" and that the celebrity's portrait was too large, saying carrying it felt like "health supplements for middle-aged and elderly people" or "soaking goji berries," and some even said they wanted to throw it away as soon as they received it. Some netizens argued that although Daniel Wu has high national recognition, he is no longer young and does not fit the positioning of a youthful tea beverage brand; others pointed out that the brand should consider scenarios for secondary use of the packaging. On September 23, Guming staff responded that they had not received related complaints, but would record opinions on the design and spokesperson and pass them on for evaluation. The incident reflects the tension between co-branded packaging and the aesthetics of young consumers. [more…]

Duck Shit Fragrance, whose formal name is Silver Flower Oolong, is a Phoenix Dancong variety with a particularly striking aroma. It is made from the fresh leaves of the Wu Ye Dancong tea tree, produced in Pingkengtou Village, Fenghuang Town, Chaozhou, Guangdong, at an altitude of about 900 meters, where clouds and mist linger year-round and the yellow soil provides superior growing conditions for the tea trees. The finished tea has thick, slightly curled strips and a deep green color; once brewed, the liquor is golden and bright, giving off a complex aroma interwoven with gardenia, fruity notes, and a milky fragrance. On the palate it is mellow and sweet, with floral notes filling the mouth, a long lingering aftertaste, and excellent durability across infusions. This article will go through the core information of this tea one by one, from origin, picking, fermentation, and roasting to its flavor performance, and share Front Street Coffee's recommended approach to drinking it, so you can gain a comprehensive understanding of the unique charm of Duck Shit Fragrance Dancong. [more…]

Da Wu Ye (Big Dark Leaf), a variety in the Phoenix Dan Cong family named for its broad leaves and deep color, is a classic representative of light-aroma Dan Cong oolong tea. This Da Wu Ye spring-picked oolong tea comes from Fengxi Village, Phoenix Town, Chaozhou, Guangdong. It was harvested on May 13, 2021, using the standard of one bud and two leaves. The tea trees are about 40 years old, and the tea garden is located in Shitoujiao Tea Garden at an altitude of about 950 meters. The finished tea has plump, slightly curled strips, mainly dark brown with some green leaves interspersed, and carries a natural orchid fragrance, roasted aroma, and a faint milky scent. The tea liquor is bright and clear yellow, sweet and smooth on entry, with a long-lasting sweet aftertaste, an elegant and lingering orchid fragrance, and a moderate caffeine content. This article will provide a detailed explanation of this tea's flavor performance, brewing experience, and the shelf life of Phoenix Dan Cong, offering a reference for readers who enjoy oolong tea. Front Street Coffee also recommends paying attention to the storage methods and drinking rhythm of this type of light-aroma Dan Cong. [more…]

Luckin Coffee recently officially announced a collaboration with a band whose name contains "five," with the mystery to be revealed on May 8, sparking enthusiastic speculation among netizens. Mayday, Wu Bai, Maroon 5, and others were nominated, but based on clues and Reuters information, Wutiaoren is the most likely. It is reported that Green Grape Latte will also return to warm up for the 520 confession day. Wutiaoren's representative song "A Zhen Fell in Love with A Qiang" is highly compatible with the event theme, and the sunglasses detail in the poster also points to the band's guitarist. Previously, during the anniversary celebration of Coconut Latte, Luckin invited the Shanghai Rainbow Chamber Singers to adapt a birthday song. Whether there will be a new version this time is eagerly anticipated. This article sorts out the collaboration clues and product information for coffee lovers' reference. [more…]

Recently, the Wuhan tea beverage brand Zhen Cha Wu drew widespread online attention after one of its franchise stores hung a red banner at its entrance, accusing the company of selling expired cheese milk caps to the store and causing it to be forced to close. The brand later responded that the expired samples were mistakenly mixed in by the supplier, had been scrapped during acceptance inspection, and never entered the market; the store was closed because it repeatedly failed audits. With both sides offering different accounts, the incident exposed management conflicts and food safety control challenges within the tea franchise system. This article sorts out the sequence of events, presents the different statements from the brand and the store, and appends the inspection and assessment rules for readers to understand the full picture. [more…]

Tea Baidao's classic mulberry fruit tea "Wu Qi Ma Hei" returns this year in an upgraded form, alongside the new release "Triple Berry Good Night Cup." The official promotion claims the new version focuses on freshly peeled and freshly squeezed same-day ingredients, with a stronger juicy pulp burst, and consumers are buying into it. However, for the workers in the store kitchens, this upgrade has turned into a nightmare—switching from frozen mulberry pieces to fresh mulberries turns one step into many, multiplying the prep difficulty and workload. Complaints flood social media, with employees exclaiming "peeling until crazy" and "prepping until insane." This article takes you behind the production changes and frontline employee feedback for this seasonal limited-edition drink. [more…]

Coffee shops are usually opened in city centers or places with heavy foot traffic, but a man in Xin'an County, Luoyang, Henan, opened his shop in a wild mountain cave. In August of this year, 36-year-old Mr. Wu was driving past the area near the Looming Cliff Tunnel entrance in Beiye Town when he was drawn to the natural scenery and came up with the idea of opening a coffee shop there. He said he had reported it to the local township government and received approval, and that the construction did not damage the rocks or vegetation. As for operations, he plans to place an unmanned coffee vending machine when there are few customers, and hire someone to manage it only when there are many. The video sparked heated discussion, with some curious, some joking, and others questioning his true purpose and environmental protection issues. [more…]

Recently, Andy Lau revealed on a talk show that he drinks over twenty cups of coffee every day, astonishing Wu Jing, Guo Fan, and others—and Guo Fan was even hospitalized once because of excessive coffee consumption. This sparked widespread discussion: Is coffee actually healthy? What are the signs of caffeine addiction? How much is too much per day? Combining the show's content with physiological mechanisms, this article sorts out the potential effects of excessive caffeine intake on the gastrointestinal tract, adrenaline, liver, and other aspects, while retaining the brand information of Front Street Coffee, reminding everyone that although coffee is good, do not blindly imitate celebrities' extreme consumption. [more…]

Among the many variables in pour-over coffee, water temperature is often seen as the most conservative one—once a value is chosen, it is no longer changed. However, Wu Tzelo, the 2016 WBC champion, turned water temperature into a powerful tool for regulating flavor in stages. His invented "sauna pour-over method" extracts sequentially through three temperature ranges—94°C, 90°C, and 80°C—allowing acidity, sweetness, bitterness, and umami to each find their proper place. In this article, Front Street will fully replicate this technique, breaking down the extraction logic and practical parameters behind variable-temperature brewing one by one, from equipment preparation and staged pouring rhythm to the final flavor presentation, helping you understand why water temperature can become the key lever for adjusting coffee balance. [more…]